Financial Awareness and Investment Patterns of Young Adults

Financial awareness plays a crucial role in shaping the investment behaviour of young adults. In today’s dynamic financial environment, understanding savings, investment options, risk management, and financial planning is essential for long-term financial security. This study analyzes the level of financial awareness and its impact on investment patterns among young adults. The research focuses on factors such as income level, education, occupation, risk preference, and saving habits. Data were collected from 100 respondents using a structured questionnaire and analyzed using Simple Percentage and Chi-Square tests. The findings reveal that higher financial awareness significantly influences informed investment decisions, risk-taking ability, and preference for diversified investment options. The study concludes that improving financial literacy among young adults can promote better financial planning and long-term wealth creation.