FINANCIAL IMPACT OF QUICK COMMERCE ADOPTION ON HOUSEHOLD EXPENDITURE: A STUDY OF AMRAVATI CITY

Quick commerce (Q‑commerce) refers to very fast delivery of daily essentials such as groceries, snacks, and personal care items through digital platforms like Blinkit and Swiggy Instamart. Its rapid growth in India, especially in urban areas, has changed how households plan and manage their monthly budgets. In cities like Amravati, convenience, speed, and app‑based ordering can simplify shopping but may also promote impulse buying and frequent small transactions that affect overall expenditure. This study examines the financial impact of Q‑commerce adoption on household expenditure in Amravati city. The focus is on changes in monthly spending, budget allocation, savings behaviour, and shifts among expenditure categories such as groceries, entertainment, and other discretionary items. The study also explores demographic factors like income, age, and family status in relation to Q‑commerce use and spending patterns. A descriptive research design is adopted, using primary data collected through a structured questionnaire from 100 Q‑commerce‑using households in Amravati, selected through convenience sampling. Descriptive statistics and correlation/regression techniques are proposed for data analysis. The expected findings will show whether Q‑commerce usage is significantly related to changes in household expenditure patterns, savings, and budget priorities. The study aims to provide insights for Q‑commerce managers, policymakers, and financial advisors regarding convenience spending and its implications for household financial well‑being.