Financial Literacy Levels on Investment Avenues

This study explores financial literacy levels of different investment avenues and the factors influencing their decisions in today’s financial landscape. With a wide range of options—from traditional assets like equities, bonds, and government securities to modern instruments such as mutual funds and insurance—the research investigates how investors evaluate these choices. A mixed-methods approach, combining quantitative and qualitative techniques, was used, with participants categorized by age, gender, income, education, and investment experience. Findings indicate that demographic factors, financial knowledge, economic outlook, and social concerns significantly shape investment behavior, providing insights into the determinants of investor preferences