FINDING THE RIGHT FIT: A DEEP DIVE INTO THE PUMA'S FINANCIAL HEALTH

Puma has been making efforts to improve its sustainability practices and reduce its environmental impact, which has become an important issue for many consumers and investors. It has invested heavily in research and development to stay competitive in the highly competitive athletic apparel industry. Overall, Puma’s financial performance and its commitment to sustainability make it a compelling company to study and analyse. Financial statement analysis tools are used to examine non-financial factors that may impact the company’s financial performance, such as management quality, industry trends, and economic conditions. The financial statement shows that Puma has experienced strong revenue growth in recent years, driven by successful product launches and expansion into new markets. The company has also maintained strong profitability, with healthy gross and net margins. This research provides valuable insights into Puma’s financial health and performance, allowing investors and analysts to make informed decisions about their investments. All the financial values mentioned hereafter are in millions of euros. Key Terms: Vertical and Horizontal analysis, Sustainability, Cost of goods sold (COGS), Liquidity, Solvency, Financial forecasting, Cash flow, Earnings per share (EPS), Debt-to-Equity ratio