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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM26232

Franchise Dynamics: A Comprehensive Research on Ownership Models and Operational Resilience in the Post-COVID Landscape

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM26232

Volume:

7 |

10 |

Oct 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

TA

Thiruvikraman A

V

Viswas

SJ

Sebin Joseph

D

Dr.J.Krithika

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Abstract

This study explores the franchising business model post-pandemic, focusing on the four major types of franchising: COFO (Company Owned Franchise Operated), FOFO (Franchise Owned Franchise Operated), FOCO (Franchise Owned Company Operated), and FICO (Franchise Invested Company Operated). The study examines the factors that have impacted the franchising industry during and after the pandemic, as well as the challenges and opportunities that franchisors and franchisees face in the current environment. The study also investigates the performance of the four franchising types during and after the pandemic, and identifies the key factors that have contributed to the success of some franchisors and franchisees more than others.

KEYWORDS

franchising post-pandemic business model ownership and performance factors

Cite This Article

Thiruvikraman A, Viswas, Sebin Joseph, Dr.J.Krithika, "Franchise Dynamics: A Comprehensive Research on Ownership Models and Operational Resilience in the Post-COVID Landscape," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 10, Oct 2023. https://doi.org/10.55041/IJSREM26232

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Publication Date

10/19/2023

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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