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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM24358
Volume:
7 |
7 |
Jul 2023
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
This journal aims to investigate the effectiveness of influencer marketing as a tool for brand promotion and its impact on consumer behaviour. It explores the power of trust and authenticity associated with influencers, the importance of targeting the right influencers, the role of content collaboration, and the metrics used to measure campaign success. Through an analysis of existing research, case studies, and industry insights, this study sheds light on the merits and challenges of influencer marketing and provides valuable recommendations for marketers seeking to harness its potential.
KEYWORDS
Publication Date
4/6/2023
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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