Gender Studies in Sports Showcasing the Role of Media
Shatabdi Nannaware1, Kishan Patil2, Dr.Amruta Sarvade3,Arvind Kumar4,Mahendra More5,
Pune Institute Of Business Management, PUNE
Abstract:
Sports is among the fastest-growing and developing sectors in India. In India, cricket rules, but with various leagues other sports are coming under the spotlight. Cricket is the dominant sport in India, but the country is slowly becoming a multi-sport nation as the world’s most popular sport gains more and more fans This growth is largely supported by female and rural audiences for sports the increase in the number of observers. The players are so passionate that even people outside the cricket world recognize them. India who don't take after the game may have heard about them, presence of Cristiano Ronaldo on various social media platforms and huge followers from across the globe, And in this media is playing a huge role from twitter to TV commercials, whereas on other hand how many cricket followers can name playing 11 squads of Indian women cricket team. Football has boosted from past recent years, players like Sunil Chhetri, Subrata Pal are changing face of Indian football, but still most Indians are unaware of Aditi Chauhan. Does gender plays any role in sports specifically football and cricket? Or is just a perception. How both male and females are induced in sports and follow their favorite sport or favorite player. This study shows the current scenario of players and followers of football and cricket, difficulties, challenges, passion and emotions related to sports. Reviewing various research papers, articles including on Sports, women sports player and male sports player, and understanding media role with theoretical frame work it has been observed that media has huge role in communication, and Female sports players do face more difficulties than a male sports player, not that male sports players have an easy go, even they have to face many problems regarding infrastructure, coaching etc.
Keywords: Gender, sports player, male, female, media