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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM67020
Volume:
10 |
8 |
Aug 2026
Pages:
1-11
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
COMMERCE WITH INFORMATION TECHNOLOGY
SHRI NEHRU MAHA VIDYALAYA COLLEGE OF ARTS AND SCIENCE
The rapid transformation of higher education, digital learning and employment expectations has created a need to understand how Generation Z students experience and evaluate commerce education. This empirical study examines the perceptions, learning preferences, educational expectations and factors influencing satisfaction and engagement among Generation Z commerce students. The study adopted a descriptive research design and collected primary data through a structured questionnaire, supported by secondary information from books, journals, articles and online sources. The analysed dataset comprises 66 respondents, predominantly students in the 18–20 age group and students enrolled in private institutions. Percentage analysis, tables and charts were used to interpret the responses. The findings indicate mixed perceptions of the present education system and curriculum. Respondents expressed a notable preference for practical and skill-based learning, updated and industry-oriented curricula, reduced emphasis on examination-oriented approaches, technology-enabled teaching and improved educational infrastructure. At the same time, traditional lecture-based teaching remained the most frequently selected teaching method, followed closely by interactive classroom learning. The findings suggest that Gen Z commerce students do not reject traditional education entirely; rather, they expect a blended model that combines structured classroom teaching with practical exposure, interaction, technology and career-oriented skills. The study concludes that commerce education needs to become more industry-relevant, experiential, flexible and student-centred while retaining effective elements of conventional teaching.
KEYWORDS
This study examined the perceptions, learning preferences and educational expectations of Generation Z commerce students. The findings demonstrate that students have mixed views of the present education system and that a substantial proportion expect greater relevance, practicality and skill orientation. Practical and skill-based learning emerged as the leading recommendation, while curriculum updating and reducing excessive examination orientation were also prominent priorities. At the same time, the results show that traditional teaching has not become irrelevant. Traditional lectures remain the most frequently selected individual teaching method, while interactive classroom learning follows closely. This suggests that effective commerce education for Gen Z should not be framed as a choice between traditional and modern education. Instead, institutions should combine structured conceptual teaching with practical application, interaction, technology, mentoring and industry exposure. The study therefore supports a transformation of commerce education towards a more balanced, experiential and career-relevant model. Such transformation should be evidence-based and responsive to actual student needs. Larger and more diverse future studies using inferential statistics and comparative samples can further establish whether the patterns observed in this study differ by gender, year of study, institution type, location, access to technology or other relevant characteristics.
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Publication Date
8/31/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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