Global Human Resource Management Strategies and Organizational Effectiveness: An Analytical Study of Unilever

Globalization has transformed the way organizations manage their human resources. Multinational corporations operate across multiple countries with diverse cultural, economic, and regulatory environments, making human resource management more complex and strategically significant. Global Human Resource Management (GHRM) focuses on designing and implementing HR policies that enable organizations to manage employees effectively across international locations while maintaining organizational consistency and performance. The objective of this research is to analyse global HR management strategies and understand their influence on employee engagement and organizational effectiveness, with a specific focus on Unilever as a multinational organization. The study adopts a quantitative research approach using a structured questionnaire to collect primary data from respondents familiar with multinational HR practices. A total of 125 valid responses were obtained through an online survey. The findings indicate that respondents generally perceive global HR policies, recruitment transparency, and internal mobility programs as highly effective in improving employee engagement and organizational performance. Internal mobility and career development opportunities received the highest level of agreement among participants, highlighting the importance of employee growth in multinational organizations. The research concludes that well-structured global HR strategies significantly contribute to organizational effectiveness by fostering employee motivation, professional development, and strong organizational culture. The study also highlights the importance of transparent recruitment systems, leadership development programs, and consistent HR policies in enhancing workforce productivity.