Green Consumerism and Ecological Packaging

In the rapidly urbanizing world of emerging countries, environmental conservation is increasingly becoming a part of a larger agenda. So, this paper experimentally explores Indian consumers’ attitudes towards the environment in general. A user perspective test was used to test the effects of packaging appearance and a better eco-label on consumers’ responses. We demonstrate that having a high ecolabel score has a beneficial impact on the perceived sustainability of both sustainable and traditional packages, as well as choice intentions. Both quantitative and qualitative methods were used in the paper to segregate the high, neutral, and low concern groups and interview people to understand the packaging-related aspects respectively. Research shows that the majority of the respondents have a positive attitude towards the environment. This research will help the Indian government in developing effective environmental policies necessary for long-term sustainability. Furthermore, businesses will gain insight into how to identify green consumers in India. Designers can also use the findings of this article to positively affect how sustainable packaging is evaluated and chosen.