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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM50641

Green Consumption and Financial Wellness: A Business Perspective

Stream/Area:

-

Subject:

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Paper ID:

IJSREM50641

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem50641

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

HS

Harshit Saini

MJG

Ms. Jagriti Gupta

S

SOB

GBN

Gautam Budh Nagar

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Abstract

This research explores the intersection of green consumption and financial wellness among urban Indian individuals, utilizing business analytics tools to develop a predictive model for sustainable personal finance. Data from 213 respondents was analyzed using regression, clustering, and visualization techniques in Python, and Power BI. Results reveal a strong correlation between eco-conscious behavior and better financial habits. Key findings suggest that financial literacy significantly enhances sustainable consumption, and digital tools can play a pivotal role in enabling eco-financial decision-making. The study offers actionable recommendations for policymakers, educators, and financial institutions.

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Cite This Article

Harshit Saini, Ms. Jagriti Gupta, SOB, Gautam Budh Nagar, "Green Consumption and Financial Wellness: A Business Perspective," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/ijsrem50641

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Publication Date

6/14/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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