Green Logistics & Sustainability: Measuring Customer Interest in Eco-Friendly Software Solutions

– With growing environmental concerns and a strong push for sustainable development, this study dives into how green logistics affects customer behaviour and preferences. The research aims to assess people’s awareness of eco-friendly logistics options, their preferences, the key factors that shape their decisions, and their openness to adopting sustainable practices. To collect data, a structured questionnaire was sent out to 102 participants, and the results were analysed using the Chi-square test with SPSS. The findings show that while customers generally view sustainability in logistics positively, cost and delivery speed remain their top priorities. The study also points out some gaps in awareness and a limited willingness to pay more for green services. These insights are incredibly valuable for logistics companies aiming to implement sustainable practices that align with customer expectations. Overall, the findings contribute to the ongoing discussion about eco-friendly supply chains and offer practical implications for the logistics industry.