Growth Strategies of RateGain





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Growth Strategies of RateGain

BHANU KAPIL SHARMA

Department of Management, School of Business,

Galgotias University, Greater Noida India

Abstract- This study examines the growth strategies used by RateGain Travel Technologies Limited, an up-and-coming company in the travel and hospitality technology sector that uses software as a service (SaaS). The research combines exploring the company’s records with a simulated survey of managers, looking at how RateGain’s focus on innovation, AI, mergers and growth on a global scale brought it growth and recognition in the market. The research implies that the firm’s success in both competitive advantage and international growth comes from its flexible use of technology, focus on customers and strong handling of money when faced with unpredictable trends and digital changes. Through this paper, I include RateGain as a case for mid-sized SaaS firms who want to grow in a positive and ongoing way in rapidly changing markets.

Keywords- Strategic Growth, RateGain, SaaS Industry, Innovation, Mergers and Acquisitions, Global Expansion, AI Integration, Business Strategy.

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