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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM50342

Growth Strategies of RateGain

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM50342

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem50342

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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BHANU KAPIL SHARMA

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Abstract

This study examines the growth strategies used by RateGain Travel Technologies Limited, an up-and-coming company in the travel and hospitality technology sector that uses software as a service (SaaS). The research combines exploring the company’s records with a simulated survey of managers, looking at how RateGain’s focus on innovation, AI, mergers and growth on a global scale brought it growth and recognition in the market. The research implies that the firm’s success in both competitive advantage and international growth comes from its flexible use of technology, focus on customers and strong handling of money when faced with unpredictable trends and digital changes. Through this paper, I include RateGain as a case for mid-sized SaaS firms who want to grow in a positive and ongoing way in rapidly changing markets.

KEYWORDS

Strategic Growth RateGain SaaS Industry Innovation Mergers and Acquisitions Global Expansion AI Integration Business Strategy

Cite This Article

BHANU KAPIL SHARMA, "Growth Strategies of RateGain," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/ijsrem50342

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Publication Date

6/12/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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