Handicraft Product in India: An Analysis of Youth Perception

Handicraft products are the art of making functional, decorative and entertainment items in various shapes by hand. Handicraft products are a representation of the culture and history of a region, state, nation, which preserves its traditional art culture etc. and tells its glorious history to the coming generations. This research paper attempts to know the status of handicraft production among the youth. For this, primary data has been collected through convenience sampling with the help of Google questionnaire and this sample has been taken from Varanasi district. This research reveals that Youth are aware of handicraft products. They have good knowledge about the products. They purchase products for their own use and as gifts. This paper also found that Varanasi youth are satisfied after using handicraft products.