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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM50668

Heuristics at Play: Can Financial Literacy Lead to Smarter Investment Decisions?

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM50668

Volume:

9 |

6 |

Jun 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/ijsrem50668

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

HM

Harshita Mathur

DTSS

Dr. Tarika Singh Sikarwar

DVV

Dr. Vishal Vyas

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Abstract

The present study attempts to investigate the impact of heuristics bias on investment decision making via the mediating role of financial literacy. The study is based on the behavioral finance theory and conducted through the structural equation modeling (SEM) approach to analyze the relationships that exist between heuristic bias, financial literacy, and investment decisions. The results of the study reveal a noteworthy positive impact of heuristic approaches on investment decisions, as well as the role of financial literacy in shaping those decisions. Moreover, there exists a notable mediating effect of financial literacy on the relationship between heuristics and investment decisions.

KEYWORDS

Heuristics Bias Financial Literacy Investment Decision

Cite This Article

Harshita Mathur, Dr. Tarika Singh Sikarwar, Dr. Vishal Vyas, "Heuristics at Play: Can Financial Literacy Lead to Smarter Investment Decisions?," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 6, Jun 2025. https://doi.org/10.55041/ijsrem50668

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Publication Date

6/16/2025

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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