Household Income in Luxury-Fashion Purchase Intention: A Comparative Mediation and Exogenous-Resource SEM using JASP in India’s NCR

The comparison of Models A and B changes how household income is understood in this study. The data do not support the view that income mediates the relationship between attitude and luxury-fashion purchase intention. They do, however, show a pathway in which higher household income is associated with greater perceived behavioural control, which subsequently contributes to purchase intention. This result places income more naturally on the resource side of the decision process. Within the wider TPB and Triple-Trickle framework, consumers may be attracted to luxury fashion through personal evaluations, social influences and different forms of fashion diffusion, but their perceived capacity to act on that attraction remains a separate part of the purchase decision.

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