How Adoption of Digital Technology Impacts the Business Growth and Performance of Women Entrepreneurs in Emerging Markets

In recent years, digital technology has become a vital tool for businesses across the globe. Women entrepreneurs in emerging markets are increasingly using technology to overcome challenges such as limited access to resources, networks, and markets. Digital tools like social media, e-commerce platforms, mobile banking, and cloud-based applications help women entrepreneurs improve efficiency, reach customers, and manage operations effectively. Despite the growing adoption of technology, many women entrepreneurs still face barriers such as low digital literacy, lack of infrastructure, and social constraints. Understanding how technology impacts business growth and performance can help policymakers, NGOs, and business support organizations design better strategies to empower women entrepreneurs in emerging markets.