How Aesthetic Lifestyle Content Creates Unrealistic Life Expectations.
1 Mr. Avinash Kunju, 2 Anam Antulay , 3 Nisha Poonia, 4 Viya Gummerla, 5 OwaisT hakur
1Assistant Professor: Department of multimedia & Mass communication (Pillai college of Arts, Commerce & Science, Ponvel)
2Student: Department of multimedia & Mass communication (Pillai college of Arts, Commerce & Science, Ponvel)
3Student: Department of multimedia & Mass communication (Pillai college of Arts, Commerce & Science, Ponvel)
4Student: Department of multimedia & Mass communication (Pillai college of Arts, Commerce & Science, Ponvel)
5Student: Department of multimedia & Mass communication (Pillai college of Arts, Commerce & Science, Ponvel)
Abstract –
Aesthetic lifestyle content is one of the essential components of social media and plays a significant role in determining the way individuals think about success, beauty, and life in general. The concept of the aesthetic lifestyle, which includes well-planned lifestyles, homes with great interior designs, amazing experiences, etc., gives us a glimpse of the ideal reality that is not only attainable but also not entirely perfect. The main aim of this study is to identify the impact of the aesthetic lifestyle content on the audience’s perception of life. The study is qualitative in nature as the findings of the study are based on the analysis of the content of the various social media posts and feedback from the audience, specifically the young audience who are the major consumers of the aesthetic lifestyle content. The findings of the study revealed that the audience perceives the ideal reality in such a way that they are not only dissatisfied with life but are also feeling as though they are "falling behind" when they are actually doing great in life. At the same time, however, there were some who recognized that this type of content could actually be motivating in small doses, and as such, some acknowledgment of the other side of the coin was made. As such, this study has demonstrated the ability of the aesthetic media of the lifestyle aesthetic to create a situation in which inspiration and expectation could become blurred, and as such, it is clear that these types of
media need to be engaged with in a much more critical fashion.
Key Words: Aesthetics, Social media, perception, Idealism ,Dissatisfaction , Youth Motivation
