HOW BUSINESSES EFFECTIVELY USE SOCIAL MEDIA AS SOCIAL MARKETING TOOL

HOW BUSINESSES EFFECTIVELY USE SOCIAL MEDIA AS SOCIAL MARKETING TOOL

PANASHE MUJENA,

DR GAURAV GUPTA

ABSTRACT

In a world where we are online always on different social media platforms surfing, chatting, liking, commenting, and sharing one or the other content we come across. This paper tries to make use of this opportunity to analyze the importance of social media in business as a marketing tool. These insights help not only in understanding the dynamics of marketing the products and services but also to come up with new creative ideas as a result of feedback from customers online. Introduction to Social media marketing can be described as the ways and means through which various social media platforms are used by marketers to process the information of customer behavior and gain insights about customers' likes and preferences. Furthermore, this study is an attempt to examine the application and usefulness of social media platforms to market products and services. The study revealed that online social media plays a significant role in the marketing of products, especially in a world that is shifting from traditional means to more digital means. Traditional Marketing is becoming a thing of the past even though some companies are still practicing them. Additionally, this paper aims to analyze how social media has revitalized the marketing department of business, and what influence and audience it has been able to reach. It also looks at the evaluation of the shortcomings of this method as well its importance of it.

Key words : traditional Marketing, social media, marketing tools ,modern world, marketing dynamics