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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM17208

HOW CELEBRITY ENDORSEMENTS FOR BEAUTY PRODUCTS AFFECT WOMEN: A STUDY

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM17208

Volume:

6 |

12 |

Dec 2022

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM17208

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

SM

Supraja Mohanty

AKS

Amit Kumar Singh

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Abstract

Everywhere, the advertising sector has grown more crowded and competitive, to combat this issue a relatively new concept of usage of celebrities in commercial to sustain in the market is used. Celebrities are those who are highly recognized in the public due to their credibility, beauty, or other activities. Advertisers take advantage of this by including famous people in their ads to boost their effectiveness and believability. This article tends to analyze the celebrity endorsement in the commercials of beauty product and its impact.

KEYWORDS

Celebrity endorsement Advertising Commercial Mass Media Beauty Products Cosmetic products. [1] Student Department of Journalism and Mass Communication Arka Jain University Jharkhand. [2] Assistant Professor Department of Journalism and Mass Communication Arka Jain University Jharkhand.

Cite This Article

Supraja Mohanty, Amit Kumar Singh, "HOW CELEBRITY ENDORSEMENTS FOR BEAUTY PRODUCTS AFFECT WOMEN: A STUDY," International Journal of Scientific Research in Engineering and Management, vol. 6, no. 12, Dec 2022. https://doi.org/10.55041/IJSREM17208

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Publication Date

12/21/2022

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The authors declare no conflict of interest related to this research work.

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