How Digital Technology Adoption Impacts the Business Growth and Performance of Women Entrepreneurs in Emerging Markets.

Digital technology adoption has an impact on the business growth and performance of women entrepreneurs in emerging markets. Despite the rapid growth of digital technologies and their proven ability to improve business performance, many women entrepreneurs in emerging markets continue to face barriers to adopting and effectively utilizing these tools. digital literacy, inadequate access to technology infrastructure, financial constraints, and socio-cultural barriers often hinder their ability to leverage digital platforms for business growth. Consequently, there is a significant gap in understanding how the adoption of digital technologies influences the business growth, productivity, and overall performance of women-led enterprises in emerging economies. This study seeks to examine the impact of digital technology adoption on the business growth and performance of women entrepreneurs, identifying the key factors that facilitate or prevent their digital transformation journey.