How Storytelling on Social Media Builds Emotional Connection with Brands

Today, social media is not just for scrolling and entertainment purposes, it has become a big space where brands connect with people and engage through their content. “Stories That Sell Feelings”, this topic talks about how brands use emotional storytelling on platforms like Instagram, YouTube, and TikTok to connect with their target audience. Instead of only talking about product features, brands share relatable stories, real-life situations, and values that make people feel something. When people feel emotionally connected, they are more likely to trust the brand, remember it, and even buy from it. This study focuses on understanding how emotional branding on social media influences consumer thinking, feelings, and buying decisions, especially among young people.