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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM48048
Volume:
9 |
5 |
May 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Tata Motors has significantly influenced the electric vehicle (EV) transition in India by offering innovative, affordable, and reliable EV solutions. As the market leader in India’s EV space, the company has employed a strategic mix of technology, ecosystem integration, and market-driven initiatives to establish a dominant position. Through in-house development, partnerships within the Tata Group, and alignment with government policies, Tata Motors has democratized access to green mobility across various income segments. This paper explores the core elements of Tata Motors’ EV strategy, including its leadership approach, technological frameworks, value chain innovations, and macro-environmental factors influencing its success. It also evaluates a practical case study—Tata Nexon EV—to demonstrate how the company has overcome adoption barriers and positioned itself as a transformative force in India’s EV ecosystem
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Publication Date
5/16/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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The authors declare no conflict of interest related to this research work.
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