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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM42967
Volume:
9 |
3 |
Mar 2025
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
The Indian automotive market has undergone a significant transformation in recent years, influenced by changing consumer preferences, increasing demand for compact SUVs, and a heightened emphasis on safety and features. In the calendar year 2024, Tata Punch became the best-selling car in India by surpassing long-time market leaders like Maruti Suzuki and Hyundai. This article explores the key factors behind Tata Punch’s success, presents a comparative assessment with its competitors, and analyzes industry trends. The study incorporates extensive market data,customer feedback, and supplemented with relevant diagrams and statistical insights to provide a comprehensive understanding of Tata Punch’s dominance in Indian automotive market.
KEYWORDS
Publication Date
3/25/2025
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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