HOW TO INCREASE SALES OF ULTRATECH CEMENT THROUGH DIGITAL MARKETING.

HOW TO INCREASE SALES OF ULTRATECH CEMENT THROUGH DIGITAL MARKETING.

UNDER THE GUIDANCE OF

Prof Ms. Neha Bhatia

Submitted By

PRINCE KUMAR SINGH

(22042010778)

SCHOOL OF BUSINESS GALGOTIAS  UNIVERSITY

(Gautam Buddha Nagar, Uttar Pradesh)

CHAPTER 1 INTRODUCTION

1.1  Background of the Study
I am pursuing MBA From Galgotias University and it’s a great opportunity for me to making this project. This following Master Thesis has been assigned to me by my advisor Ms Neha Bhatia. I have worked with ULTRATECH CEMENT Mills Ltd for a time span of two months as a researcher; where I had the opportunity to see and learn new things about how a cement company in India operates. This Master Thesis reflects about my in-depth understanding about the various aspects of this company and the cement industry on the whole.

1.2  Objectives of the Study
The main objective of this research is to formulate some strategies to develop the product of the ULTRATECH CEMENT Ltd. which is currently trying to boost up their sell. The specific objectives of this study are:

●       To provide an inside scenario about the cement industry in India and also suggest some Digital Marketing Strategies.

●       To examine the customer preferences that influence on customer satisfaction and set priorities when designing products in cement industry.

1.3  Methodology
This report has been completed by taking information from different relevant sources. Some accounts have been taken by observing and working with the company itself. However, this report also consists of a significant amount of data obtained from both primary and secondary sources.

1.3.1  Primary Data
•         On the basis of pre-structured questions, the information has been collected through personal interviews from customers of the ULTRATECH CEMENT Ltd. In some cases, Likert’s five-point scales was used to measure the respondent’s opinion.

•         Practical work experience at the different departments of ULTRATECH CEMENT Ltd.

•         Discussions and meetings with the employees of ULTRATECH CEMENT Ltd regarding their feelings, opinions and feedback regarding ULTRATECH CEMENT Ltd.

•         Interaction with some customers via telephone through which I could capture their perception about the company.

1.3.2  Secondary Data
●       Financial reports of ULTRATECH CEMENT Ltd.

●       Relevant books, Research papers, Newspapers and Journals.

●       Internet and various study selected reports.

1.4  Limitations of The Study
While working with the company, I faced some limitations in terms of having access to information belonging to the company. As I worked there as a researcher, I did not have access to many documents which prevented me from including up a lot of information details about certain topics of the report. Although I worked in ULTRATECH CEMENT Ltd almost for two months that helped me to know a broader perspective of how the company works, nevertheless I did not get an in-depth understanding and information about every sector of all the departments of the company uniformly. Although I had this limitation, however I have tried my level best to fulfil the objectives of this paper properly.