Hypermarket Study in the Mumbai Suburban Region

This study examined how a hypermarket in the Mumbai Suburban region uses store design, space management, visual merchandising and store atmosphere, and how its customers rate the shopping experience. Observation shows a value-oriented store: a grid layout with wide aisles, clear price communication through yellow price tags, bilingual signage, bulk displays and seasonal theme displays under bright, even lighting. The survey of 122 respondents shows that customers are broadly satisfied. Between 65.6% and 73.0% of respondents rate the ease of locating products, product arrangement, display of offers, lighting and atmosphere, and overall satisfaction at 4 or 5, and 80.3% consider prices the same as or lower than at other supermarkets. However, a consistent neutral group across most questions shows that the experience is not yet uniformly positive, particularly for signage clarity, movement during busy hours and stock availability. Addressing these areas would help the store turn satisfied but neutral shoppers into loyal customers. As the findings are based on a young, largely student sample at a single store, they should be read as indicative.

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