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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM16289
Volume:
6 |
9 |
Sep 2022
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
In the current era of information explosion and the world of media, advertisements play a major role in changing the behavior and attitude of consumer towards the product shown in the advertisements. This study has been made with the view to examine/inspect the impact of advertisement different media platforms (especially focusing on television and social media advertisement) on consumer buying behavior. This research paper is written to understand the power of persuasion in advertisement to buy a product and to identify the level of influence of advertisement on consumer buying behavior. For this study, a survey was conducted in which a questionnaire was distributed and a total of 191 responses were collected. The findings of this study can provide a deep insight to marketers and assist them in understanding consumer behavior.
KEYWORDS
Publication Date
8/8/2022
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
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No funding information available for this research.
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