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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM53121

Impact of AI-Based Recommendations on Online Purchase Decisions: A Consumer Perspective

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM53121

Volume:

9 |

10 |

Oct 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM53121

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Priya Mulchandani1

MCC

Mr. Chirag Chawla2

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Abstract

Artificial intelligence (AI) has redefined online shopping by enabling platforms to predict user preferences and suggest relevant products. This study investigates how AI-generated recommendations affect online purchase behavior, emphasizing trust, usefulness, and relevance. A survey-based approach was used alongside secondary data to examine consumers’ responses to personalized product suggestions. The findings reveal that transparent and accurate AI recommendations enhance satisfaction and simplify decision-making. The study highlights the importance of ethical AI design and consumer awareness for building trust in digital markets.

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Cite This Article

Priya Mulchandani1, Mr. Chirag Chawla2, "Impact of AI-Based Recommendations on Online Purchase Decisions: A Consumer Perspective," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 10, Oct 2025. https://doi.org/10.55041/IJSREM53121

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10/17/2025

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Double-Blind Peer Review

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