IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS ANALYTICS

IMPACT OF ARTIFICIAL INTELLIGENCE ON BUSINESS ANALYTICS

MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of

DR.VIRENDER KUMAR DAHIYA

Submitted by

MD Ezharul Ahamad

ABSTRACT

Artificial Intelligence (AI) is the subset of Advanced Analytics (AA) and involves automating steps that normally humans would take to complete an exhaustive analysis. Artificial Intelligence is a multi disciplinary field whose goal is to automate activities that presently require human intelligence. The aim of this research paper is to define the incidence of BA and BI in business activities and analyse scientific activity and advances of BA and BI to define new research horizons in this field. For this purpose, an analysis is required allowing to highlight the findings that provide recognition and comparison of the results. This will make possible the understanding of the current dynamics, its importance for organizations and its efficacy in the face of the new challenges generated by the requirements of world trade. The paper investigates the wide range of implications of Artificial Intelligence (AI) in BA and BI. This paper investigates the overall impact of AI from research and innovation to deployment in BA and BI. The conjecture procured from the research will provide an improved understanding of the innovations and the efficacy of AI on businesses and society in general. It will also give a better understanding of how AI can transform the business operations.

Keywords: Artificial Intelligence, Advanced Analytics, Business Analytics and Business Intelligence