Impact of Big Data Analytic on Business Decision Making at Industry Owl





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Impact of Big Data Analytic on Business Decision Making at Industry Owl

Author: Dhruv kumar Submitted to: Dr. Gaurav Gupta

Researcher, Department of Management, School of Business, Galgotias University Professor, Department of Management, School of Business, Galgotias University

ABSTRACT
Big data analytics (BDA) has become a potent tool for facilitating both operational and strategic business choices in the era of digital transformation. This study investigates how BDA transforms large, intricate datasets into useful insights, changing the face of decision-making. In addition to providing real-world case studies from a variety of industries, including manufacturing, logistics, and energy, it describes the theoretical underpinnings of data-driven strategies. The results indicate that businesses using BDA make decisions more quickly, accurately, and effectively. Nonetheless, issues with talent, integration, and data quality continue to exist. Recommendations for optimising BDA benefits and encouraging a data-driven culture in modern businesses are included in the study's conclusion.

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