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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM46385

Impact of COVID-19 on Consumer Buying Behavior

Stream/Area:

-

Subject:

-

Paper ID:

IJSREM46385

Volume:

9 |

4 |

Apr 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DM

Deepika Maurya

AG

Alisha Ghosh

AT&AS

Astha Tiwari & Anshika Singh

DRS

Dr Rajlaxmi Srivastava

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Abstract

The COVID-19 pandemic has significantly influenced consumer buying behaviour across the globe. Restrictions on movement, fear of contagion, and economic uncertainty led to changes in shopping patterns, with consumers prioritizing essential products and shifting towards online platforms. This study investigates the nature and extent of these behavioural changes using a quantitative research approach. Data was collected through online surveys targeting 132 respondents from urban and semi-urban areas in India. The results indicate an increase in digital adoption, a heightened preference for health-related products, and cautious spending behaviour. The paper highlights critical trends and offers insights for businesses to realign strategies in the post-pandemic world.

KEYWORDS

COVID-19 Consumer Buying Behavior Online Shopping Pandemic Economy Digital Transformation

Cite This Article

Deepika Maurya, Alisha Ghosh, Astha Tiwari & Anshika Singh, Dr Rajlaxmi Srivastava, "Impact of COVID-19 on Consumer Buying Behavior," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 4, Apr 2025.

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Publication Date

2/4/2025

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Double-Blind Peer Review

Review Rounds: 2

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