Impact of COVID-19: Study on Disruption in Consumer Behavior

The objective of this study is to bring out the factors that influenced the habitual transformation of buying behavior of consumers during the COVID-19 pandemic era. There have been drastic changes in the purchasing behavior of consumers for their demand and consumption. The disruptive changes have impacted different industries with economic instability resulting in inflation, unemployment, suppressed demand, extemporization of people’s lifestyles, etc. There have been new unconventional approaches and strategies laid out by businesses, and industries to attract consumers’ minds and behavior towards them. This paper will do a descriptive discussion on the impact of COVID-19 on the consumer buying pattern in terms of social and technological context and also the repercussion faced by businesses and individuals in the pandemic era.