IMPACT OF DIGITAL ENTREPRENEURSHIP ON WOMEN’S ECONOMIC EMPOWERMENT IN RURAL KARNATAKA: AN EMPIRICAL STUDY

Digital entrepreneurship provides rural women with opportunities to access markets, promote products, receive digital payments and expand their business networks. The study findings indicate a positive and significant relationship between digital entrepreneurship and women’s economic empowerment in rural Karnataka. Digital entrepreneurship also significantly contributes to financial independence and economic decision-making among rural women. However, effective participation depends on digital literacy, financial resources, training, infrastructure and supportive institutional conditions. Strengthening digital capabilities and access to digital platforms can therefore enhance women’s economic participation and contribute to inclusive entrepreneurship and rural economic development.  

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