Impact of Digital Marketing in Building Brand Awareness and Engagement

Impact of Digital Marketing in Building Brand Awareness and Engagement

 Dr. S. Maria Antony Raj, Nitin Sharma, Neha Sharma, Ahmar Raza Malick

Associate Professor, NIMS University, Jaipur, Rajasthan

1.      antonytony1976@gmail.com 2. as7979292@gmail.com 3. neha8june2000@gmail.com 4. ahmar4585@gmail.com

Abstract

Digital marketing has transformed how brands communicate with customers, greatly increasing brand exposure and engagement. This study investigates the effectiveness of digital marketing tactics such as social media marketing, content marketing, search engine optimization (SEO), email marketing, and pay-per-click (PPC) advertising in raising brand awareness and engaging customers. This study examines current literature and case studies to demonstrate how digital marketing allows firms to reach a larger audience, tailor interactions, and engage with consumers in real time. The findings show that good digital marketing tactics can improve brand visibility, consumer relationships, and customer loyalty. The report also provides essential indicators and methods for measuring the performance of digital marketing campaigns, emphasizing the relevance of data analytics in optimizing marketing efforts. Overall, this study emphasizes the importance of digital marketing in contemporary brand management and its ability to create long-term corporate growth.

Keyword: ·  Digital Marketing, Brand Awareness, Customer Engagement, Social Media Marketing