IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOUR

IMPACT OF DIGITAL MARKETING ON CONSUMER BEHAVIOUR

YOGENDER KUMAR

Guide: Dr. Shivani kapoor

BACHELOR OF BUSINESS ADMINISTRATION
GALGOTIAS UNIVERSITY, GREATER NOIDA

UTTAR PRADESH, INDIA

Abstract

In order to reach consumers, digital marketers employ a wide variety of computer-based technologies. Internet marketing employs digital mediums such as the World Wide Web, electronic mail, computer and mobile software, and social networking sites. Globalshala has quickly become a dominant force in the Indian online media landscape. The company provides full support for all forms of digital media. Marketing and management services for your social media accounts, as well as assistance with Google, YouTube, and the other major search engines, are included. Only two years old, the company has already outpaced its rivals thanks to its dedication to excellence and extraordinary creativity in its approach to work. The marketing department at Globalshala took the lead on this initiative. "A study on the effect of digital marketing on revenue generation with Globalshala as a case study" was the working title of the project. This report explains digital marketing and how it can generate revenue for businesses like Globalshala. The growth of online media companies like Globalshala, and the various revenue models employed by these organisations, will be explored in detail. Key findings from the study are presented here. Indian shoppers are notoriously curious. They do more research on the product before making a purchase. The internet's widespread accessibility in India undoubtedly plays a role. While advertising does get people in India thinking about making a purchase, it rarely leads to an actual transaction.

The advent of the Internet has allowed companies unparalleled access to customers. This report expands upon earlier investigations.