Impact of Digital Marketing on Transformation of Patanjali Ayurvedic Products

India is a land of ancient rich cultural of ayurvedic medicines. There are abundance of herbs and shrubs which only founding India and have miraculous impacts some of major diseases and a great help to mankind. Patanjali Ayurvedic is one of the giant Ayurvedic product making in India, which has expanded its business in very less span of time. With the advancement in technology the marketing techniques of the firms has also been totally changed and from the traditional marketing techniques now a day almost all the companies have stepped into the world of digital marketing, Patanjali Ayurvedic ltd. Has also increased its presence on digital world and has tried hard to improve their marketing strategies to get new customers around the globe. This study tries to evaluate the impact of digital marketing on Patanjali products through conducting a survey in Delhi NCR and Uttar Pradesh with sample size of 65 people.