Impact of Digital Payments on Consumer Spending Behavior

Impact of Digital Payments on Consumer Spending Behavior

A STUDY OF PAYTM

Author: Shruti Priya

Degree: Bachelor of Business Administration (BBA)

Institution: Galgotias University

Supervisor: Sitansu Panda

Date: May 2025

Abstract

This research investigates the influence of digital payment systems on consumer spending behavior in India. With the rise of platforms like Paytm, Google Pay, and PhonePe, consumers now spend more frequently and often impulsively. The study uses a mixed-method approach including surveys and interviews to understand the changing habits across different demographic groups. Findings indicate increased convenience and spending, challenges in budget tracking, and varying trust levels among users. The research suggests actionable recommendations for consumers, businesses, and policymakers to ensure responsible financial behavior in a digitally-driven economy.
Digital payments, particularly in emerging economies like India, represent a transformative shift in the way financial transactions are executed. This paper explores this evolution from both technical and behavioral perspectives. With digital infrastructure improving rapidly, understanding user behavior—especially the psychological impact of non-cash transactions—becomes essential. As consumer behavior changes with technology, it’s important to assess both the conveniences and unintended consequences.