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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM42054

IMPACT OF GLOBALIZATION ON MARKETING STRATEGIES AND CONSUMER BEHAVIOR

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-

Subject:

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Paper ID:

IJSREM42054

Volume:

9 |

3 |

Mar 2025

Pages:

Publication Frequency:

Monthly (12 issues per year)

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Not assigned

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

S

S.MD.ERSHAD

C

C.PARAMESH

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Abstract

Globalization is termed as the process of interacting home country with the foreign country. From the Industrial Policy 1991 the term Globalization paved its path very much. Globalization is the growing economic interdependence through increasing volume and variety of cross border transactions. The term globalization was evolved in 1980’s, but it is an older concept and is understood differently by different people all over the world. These varied conceptions gave an unclear view about ‘globalization’

KEYWORDS

Globalization Consumer behavior Cultural influences Economic dimensions Marketing Strategies interactions of cross culture

Cite This Article

S.MD.ERSHAD, C.PARAMESH, "IMPACT OF GLOBALIZATION ON MARKETING STRATEGIES AND CONSUMER BEHAVIOR," International Journal of Scientific Research in Engineering and Management, vol. 9, no. 3, Mar 2025.

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3/7/2025

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