Impact of GST on Consumer Buying Behavior

Impact of GST on Consumer Buying Behavior

ALEENA MATHAI[1] BABU VS[2]

[1] Student, Department of commerce, Don Bosco College, Sulthan Bathery, aleena.mathai7@gmail.com

[2] Assistant Professor, Department of commerce, Don Bosco College, Sulthan Bathery

Abstract
The introduction of the Goods and Services Tax (GST) in India on July 1, 2017, marked a significant shift in the country’s indirect tax structure. This study explores the impact of GST on consumer buying behavior, particularly focusing on changes in spending patterns, price sensitivity, and perceptions of product quality. Additionally, the research delves into consumer confidence, awareness, and education regarding the new tax system. Findings indicate both positive and negative shifts in consumer behavior, with altered perceptions of price fairness and heightened awareness of product costs. The study also underscores the importance of consumer education in navigating this new tax regime. Through these insights, the research aims to understand how GST has reshaped consumer experiences and market dynamics in India’s post-GSTera.

Keywords: Goods and Services Tax (GST), Consumer Behavior, Price Sensitivity, Consumer Education, Buying Patterns, Tax Reform, Consumer Confidence