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Stream/Area:
-
Subject:
-
Paper ID:
10.55041/IJSREM15974
Volume:
6 |
7 |
Jul 2022
Pages:
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Given study was intent to found the effects of promotional posts with influencer marketing through Instagram on purchasing behavior of consumers. Experimental research design was use to experiment the phenomenon for patterns of behavior, livingness and rate of buying increase with influencer marketing on Instagram. Product Moment Correlation analysis of association between two variables was followed to found relationship between influencer marketing on Instagram and purchasing behavior of consumers. Results of the study revealed that there was significant positive correlation between consumers purchasing behavior and influencer marketing on Instagram. There was also found significant differences in mean and variance between two groups on the effects of influencer marketing through Instagram professional posts.
KEYWORDS
Publication Date
1/7/2022
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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