Impact of Materialism on Impulsive Buying Tendencies and Consumer Purchase Intention

This paper examines the impact of materialism on impulsive buying tendency and consumer purchase intention. The original study used the Stimulus-Organism-Response model in which materialism was treated as the stimulus, impulsive buying tendency as the organism, and purchase intention as the response. Primary data was collected through a structured questionnaire from 300 students of Lovely Professional University. The study used descriptive statistics, reliability analysis, validity assessment, correlation analysis, and regression analysis. The respondent profile shows an almost equal gender distribution, a large share of postgraduate respondents, and mostly moderate shopping expenditure. However, the instrument quality was weak. Cronbach alpha values were .021 and .041, KMO was .483, and Bartlett test significance was .278. Correlation values were weak and the regression models were not statistically strong. Therefore, the study could not clearly support the proposed hypotheses. The paper concludes that the relationships are meaningful at the theoretical level, but the present dataset does not provide strong evidence because of measurement limitations.