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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:IJSREM23693

Impact of Media Advertisement on Consumer Behaviour

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-

Subject:

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Paper ID:

IJSREM23693

Volume:

7 |

6 |

Jun 2023

Pages:

Publication Frequency:

Monthly (12 issues per year)

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License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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RD

Radhika Dwivedi

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Abstract

Consumer behaviour is influenced by advertisements that are broadcast across a variety of media platforms. Attempts have been made to investigate the impact of advertisements on five stages of customer behaviour, which are: awareness, interest, conviction, purchase and post purchase. Furthermore, each media platform of the campaign has a unique composition that engages the customer in one or more ways.

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Radhika Dwivedi, "Impact of Media Advertisement on Consumer Behaviour," International Journal of Scientific Research in Engineering and Management, vol. 7, no. 6, Jun 2023.

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Publication Date

6/16/2023

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The authors declare no conflict of interest related to this research work.

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