IMPACT OF META VERSE ANNOUNCEMENT DATE ON STOCK PRICES

Purpose-The developing metaverse, a virtual world poised to transform online interaction, has raised an important question: how does a company’s participation influence its financial standing? This study focuses on the e-commerce behemoth Amazon and its prospective entry into the metaverse. Our major goal is to determine whether a statement by Amazon on their metaverse plans causes a significant impact in their stock price. By examining past stock data with any potential metaverse announcement dates, we hope to determine whether Amazon’s excitement about the metaverse translates into an actual financial benefit. This study dives deeper by examining the specifics of the announcement (assuming it occurs). Does the level of commitment and investment mentioned affect the stock price reaction? Finally, this study aims to bridge the gap between the hoopla surrounding the metaverse and its real-world ramifications for corporations such as Amazon. Approach: Event Definition: The event of interest is the particular day on which our selected companies makes a public declaration about entering the metaverse. This date will be critical to our analysis. Event Window: We’ll set a timetable around the announcement date. This window will most likely consist of two parts: Estimation Window: The period preceding the announcement, we have selected 110 days, helps set a baseline for Amazon’s stock price performance and eliminates the impact of unrelated market movements. Event Window: This time period, we have selected as 10 days before and after following the announcement allows us to monitor any potential changes in stock price due to metaverse news. Findings: Stock Price Change: The investigation may discover a statistically significant boost in companies stock price following a metaverse announcement. This suggests that investors reacted positively to the announcement, maybe seeing the metaverse as a new growth prospect. No Change or Negative Change: Alternatively, the inve