IMPACT OF ONLINE ADVERTISING IN MARKETING OF THE PRODUCT
Sakshi Singh- 21
UNDER THE GUIDANCE OF Mrs Seema Thakur
Bachelor of Commerce (honours)
SCHOOL OF Finance and Commerce GALGOTIAS UNIVERSITY
CHAPTER - 1 INTRODUCTION
In recent years, the landscape of marketing has undergone a profound transformation, largely propelled by the exponential growth of the internet and the emergence of various digital platforms and technologies. Online advertising, encompassing a diverse array of formats such as display ads, social media ads, search engine marketing, video ads, and influencer partnerships, has emerged as a cornerstone of modern marketing strategies. One of the primary drivers behind the rise of online advertising is its unparalleled ability to reach highly targeted audiences with precision and efficiency.
Unlike traditional advertising mediums like print or television, online advertising offers sophisticated targeting capabilities based on factors such as demographics, interests, behavior, and geographic location. This granular targeting allows advertisers to tailor their messages to specific audience segments, thereby maximizing relevance and resonance.
Moreover, the real-time nature of online advertising enables businesses to measure and track the performance of their campaigns with unprecedented granularity. Through metrics such as click-through rates, conversion rates, impressions, and engagement metrics, advertisers can gain valuable insights into the effectiveness of their campaigns and make data-driven optimizations in real-time.
This iterative approach to advertising not only improves campaign performance but also enhances return on investment (ROI) by ensuring that marketing budgets are allocated
efficiently. Furthermore, online advertising offers unparalleled flexibility and scalability,
allowing businesses of all sizes to launch and manage campaigns with varying budgets and objectives.
Whether it's a small startup looking to build brand awareness or a multinational corporation aiming to drive sales and conversions, online advertising offers a range of solutions to suit diverse marketing goals and budgets. In addition to its targeting capabilities and measurability, online advertising also plays a crucial role in enhancing brand visibility and awareness in today's crowded marketplace.
