IMPACT OF PRODUCT RECALL MANAGEMENT ON SUPPLY CHAIN PERFORMANCE IN THE PHARMACEUTICAL INDUSTRY

The present study was conducted to analyse the impact of product recall management on supply chain performance in the pharmaceutical industry. The research mainly focused on understanding how product recall situations influence operational efficiency, logistics coordination, inventory management, customer satisfaction, and overall supply chain continuity. The findings of the study indicate that product recalls create significant operational disruptions within pharmaceutical supply chains. The analysis also revealed that ineffective recall management negatively affects inventory control, transportation activities, warehouse operations, and delivery performance. Product recall situations further increase operational complexity and coordination challenges among supply chain partners. The study highlights that effective communication systems, product traceability mechanisms, and proper coordination practices play an important role in improving product recall management efficiency. Organizations with better recall management practices are able to reduce operational disruptions and maintain supply chain continuity more effectively. The research also identified that product recalls affect the Triple Bottom Line dimensions of organizations, including economic, social, and environmental aspects. Product recall situations increase operational and logistics costs, influence customer trust and organizational reputation, and create waste generation and disposal challenges. The correlation and regression analysis conducted during the study indicate a positive relationship between product recall management and supply chain performance. The findings suggest that effective product recall management practices significantly contribute towards operational efficiency, customer satisfaction, and sustainable supply chain operations in the pharmaceutical industry.

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