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© 2026 IJSREM – International Journal of Scientific Research in Engineering and Management. This is an open-access journal. Articles are published under the Creative Commons Attribution (CC BY 4.0) License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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ArticlePeer ReviewedOpen AccessPlagiarism Passed
Paper ID:10.55041/IJSREM55749

Impact of Retail Marketing Strategies on Consumer Buying Behaviour of FMCG Products

Stream/Area:

-

Subject:

-

Paper ID:

10.55041/IJSREM55749

Volume:

10 |

1 |

Jan 2026

Pages:

Publication Frequency:

Monthly (12 issues per year)

DOI
Digital Object Identifier
10.55041/IJSREM55749

License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.

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Authors

DM

D. Madhusudhan

PPVN

Prof. P. V. Narasaiah

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Abstract

Retail marketing means promoting and selling products directly to customers in stores or online. It focuses on attracting shoppers, improving their experience, and encouraging them to buy. This research seeks to examine the impact of retail marketing strategies on consumer buying behaviour of FMCG products by analysing key retail marketing variables and their influence on purchase decisions. The study aims to contribute to academic literature by providing empirical evidence on the relationship between retail marketing practices and consumer behaviour, while also offering practical insights for retailers and FMCG marketers seeking to optimize their retail marketing strategies in a competitive marketplace

KEYWORDS

Retail marketing FMCG products Consumer Buying behaviour

Cite This Article

D. Madhusudhan, Prof. P. V. Narasaiah, "Impact of Retail Marketing Strategies on Consumer Buying Behaviour of FMCG Products," International Journal of Scientific Research in Engineering and Management, vol. 10, no. 1, Jan 2026. https://doi.org/10.55041/IJSREM55749

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Publication Date

2/28/2026

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Double-Blind Peer Review

Review Rounds: 2

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The authors declare no conflict of interest related to this research work.

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