IMPACT OF SELECTED FACTORS ON POLICYHOLDER’S CHOICE OF HEALTH INSURERS

In this paper it was aimed to present a comparative analysis of the impact of dominant factors on the policyholders’ choice Insurers between Public and Private health insurers, from the data collected through the structured questionnaire, administered to elicit the policyholders’ choice of health insurers. It was also proposed to evaluate the dominating factors influencing choice of Health Insurance Company. The factors considered for comparative analysis are 1.Socio-Economic factors (Age, Marital Status, Gender, Income and occupation.) .2. Personal factors ( Awareness, Security). 3. Marketing factors ( Product features, Price levels, and Distribution). It was analysed using Logistic regression. It was found that Age, High income group, Price and Place have positive relationship. It was observed that the variables that had insignificant relationship were gender, marital status, age, high income, awareness, security, product, price, and distribution on choice of health insurance company.