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Stream/Area:
-
Subject:
-
Paper ID:
IJSREM62261
Volume:
10 |
5 |
May 2026
Pages:
1-3
Publication Frequency:
Monthly (12 issues per year)
License:International Journal of Scientific Research in Engineering and Management follows the Creative Commons Attribution 4.0 (CC BY 4.0) License, allowing free use and distribution with proper attribution.
Department of Aviation
VELS Institute of Science Technology And Advanced Studies
Department of Aviation
VELS Institute of Science Technology And Advanced Studies
Department of Aviation
VELS Institute of Science Technology And Advanced Studies
This study focuses on understanding how service quality influences customer satisfaction in Blue Bharat Logistics. In the current logistics environment, customers expect more than just delivery. They expect timely updates, accurate information, and reliable service. For this study, data was collected from 100 respondents through a questionnaire. The responses show that while delivery performance is acceptable, there are noticeable issues in communication and tracking. Many customers feel that they are not properly informed during the delivery process. The correlation value between service quality and customer satisfaction was found to be around 0.69, which shows a positive relationship. This means that improving service quality can directly improve customer satisfaction.
KEYWORDS
This study shows that service quality has a direct impact on customer satisfaction. While delivery performance is acceptable, communication and tracking need improvement. If Blue Bharat Logistics focuses on these areas, it can improve customer satisfaction and retain customers.
SERVQUAL Model – Parasuraman et al.Philip Kotler – Marketing ManagementLogistics journals and articlesCompany-related information
Publication Date
5/6/2026
Peer Review Type
Double-Blind Peer Review
Review Rounds: 2
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Conflict of Interest
The authors declare no conflict of interest related to this research work.
Funding Information
No funding information available for this research.
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