IMPACT OF SERVING PATTERN OF FREE BUS SERVICE SCHEME AMONG WORKING WOMEN’S (With a special reference to Coimbatore city)

IMPACT OF SERVING PATTERN OF FREE BUS SERVICE SCHEME AMONG WORKING WOMEN’S
(With a special reference to Coimbatore city)

1Dr.Jayasubramanian.P,

Professor, Department of Commerce with Computer Applications , Dr. N.G.P Arts and Science college (Autonomous) Coimbatore, Tamilnadu

2Ms.Gayathri.A,

Student of III B.Com CA,

Department of Commerce with Computer Applications, Dr. N.G.P Arts and Science college (Autonomous) Coimbatore,

Tamilnadu.

ABSTRACT
This article has mainly focused on the innovative scheme of free bus travel and the benefits of the scheme for the women empowerment. The tamilnadu government has introduced a free bus service scheme for the development of women in this society. The motive of this scheme is to develop the women’s mobility and savings. The scheme will help the women’s to be independent. It is implemented for the women empowerment in the society. This study was carried out to find out the impact and benefits of free bus service scheme among the working women’s. Using a structured questionnaire primary data was collected from 123 respondents. The problem’s faced by women passenger’s and their saving’s form were also analysed.

KEYWORDS: Innovative scheme, women empowerment, free bus service, develop women’s savings.