Impact of Short-Form Content/Reels on Brand Awareness

In today’s world digital marketplaces like Reels, TikTok, and short-form content have redefined how brands engage with consumers, although with the emerging popularity and influence of Reels and TikToks there is still a question of their long-term effectiveness and driving loyalty towards brands. This study uses a qualitative and descriptive approach based on both original (primary) data collected through online surveys and secondary data. The secondary data was collected from academic literature, reports, and real-world case studies. The prior research done states that short-form video can increase the engagement by up to 60% (Islam and Kabir, 2025). It is also found that creativity, consistency, and strategic planning are crucial for the success of a business (Dr. Rabia Noor and Huma Zafar, 2024), while factors like credibility and emotional connection enhance customer recall rate (Chen, 2025; Zeng, 2023; Liu, Yu & Yang, 2023). The study concludes that reels are effective for creating awareness regarding the product, especially for the younger audience. On the managerial front the businesses should focus more on data-driven content optimization, educational and value-based content, cultural relevance, collaboration, and networking.